Michelin Americas Small Tire Sales CD-ROM

Michelin Americas Small Tires Division was looking to streamline and update its in-the-field sales presentations. For years it sent hundreds of pages of printed material to its national sales force in 4-inch three-ring binders, costing the company some $75,000 per year in binders and tabbed-pages alone. Our team was brought in to Michelin through its advertising agency to develop an interactive sales tool that effectively presented Michelin’s four major tire brands as well as provided all information the sales force would need to promote Michelin’s programs to its dealer-base across the country.

This interactive CD-ROM sales tool provided:

• four brand-based presentations (Michelin, BF Goodrich, Uniroyal, and Associate) highlighting the major benefits and target audiences for the brands,
• links to 90+ PDF and PowerPoint presentations,
• optional customizable presentations, and
• complete updatability via email and the corporate intranet