“The Home of Your Dreams”

Facing an ever-competitive residential housing market, Mascot Homes had to distinguish itself as a unique alternative to traditional home construction. To help build name recognition and express the quality of its modular home construction process, Mascot Homes turned to the Inspired Hype team to produce 30-second commercials customized to each of its markets.

The production not only raised awareness of the brand, but had multiple uses such as CD-ROMs and the web.

Interactive Mini CD-ROM

Leveraging the footage shot for the the broadcast television commercial, our team developed a interactive CD-ROM for the Mascot Homes sales force.

Today, every person who visits a Mascot sales center leaves with a CD-ROM that showcases the styles, features, and quality of a Mascot home.

The mini-disc CD-ROM includes video tours of the manufacturing facility, an explanation of the modular home design process, and more than 40 floor plans for home buyers to choose from as they design their new homes.

MascotHomes.com

Taking the resources one step further, our team developed a brand new website for Mascot Homes. We reinforced the brand by carrying over the design concepts of the CD-ROM and the message from the broadcast commercial.

The new website offered additional information about the home building and buying process as well as up-to-date floor plans and photos of completed homes.

Visit the site today at www.MascotHomes.com.