Creating a Brand

As one of the fastest growing video production companies in the southeast, Go To Team quickly established itself in the marketplace in the late 90's simply based upon talent. Reaching beyond its local markets, though, required a branded image that conveyed the company's quality and agility. Our team developed the company's slogan... "More than your go to guy... we're the whole team"... knowing it conveyed the entire message of the brand.

Logo development followed suit with an instantaneously recognizable image that made Go To Team stand out among its competition.

Today, the company serves as professional video production crews for organizations like NBC News, Fox Sports, A&E, MTV, TLC, Wachovia, and NASCAR.

Websites: Build It & They Will Come
... If You Show Them How

The natural carryover of brand development for Go To Team was the creation of the company's website, www.GoToTeam.com. Establishing a strong presence was key in the company's growth, and interactive multimedia was the perfect venue. Today the site showcases dozens of streaming videos and examples of the company's production capabilities.

But, having a web presence was not the end in and of itself. We established an ongoing internet marketing program with the company to drive web users to the site. Implementing website optimization, defining a strong list of keywords and phrases, and adding a mix of free and paid internet advertising has brought hundreds of visitors to Go To Team's site every month. In fact, the company now books an average of one additional shoot per month directly from search engine referrals. That's what Internet Marketing is all about!

Marketing Collateral

To reach out to the more "hands on" market, Inspired Hype has also developed a strong set of marketing collateral for Go To Team.

From a high-impact brochure to Thank You cards, business cards, and free giveaways, our team works on a regular basis with the company to keep the Go To Team brand in front of clients and prospects.